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    Brand Management Co creating Meaningful Brands
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    Exam 5: Creating New Brands
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    If a Brand Asset Is Low on Fame and High
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If a Brand Asset Is Low on Fame and High

Question 23

Question 23

Multiple Choice

If a brand asset is low on fame and high on uniqueness, what options do you have?


A) Remove it
B) Test it further
C) Invest it in
D) None of these

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