As a Marketing Research Manager You Have Begun Calculations on the Costs

Multiple Choice

As a marketing research manager you have begun calculations on the costs of a proposed marketing research project. During which stage of the marketing research process are such calculations most likely to take place?

A) Stage 4 analyze the information
B) Stage 5 present the findings
C) Stage 2 develop the research plan
D) Stage 1 define the problem and objectives
E) Stage 3 collect the information