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    Marketing Management Study Set 2
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    Exam 4: Conducting Marketing Research
  5. Question
    Explain What Qualitative Measures Are and Why They Might Be
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Explain What Qualitative Measures Are and Why They Might Be

Question 66

Question 66

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Explain what qualitative measures are and why they might be useful to marketers.

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Some marketers prefer more qualitative m...

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