In Spite of the Rapid Growth of Marketing Research, Many

Multiple Choice

In spite of the rapid growth of marketing research, many companies still fail to use it sufficiently or correctly. Which of the reasons listed below involves research conducted without a careful definition of the problem or of the decisions facing management?

A) uneven caliber of researchers
B) a narrow conception of the research
C) personality and presentational differences
D) poor framing of the problem
E) late and occasionally erroneous findings