Pieter Rabinovich, a Marketing Exec at Michelin, Is Comparing the Current

Multiple Choice

Pieter Rabinovich, a marketing exec at Michelin, is comparing the current level of market demand for snow tires to the potential demand level. A high market penetration index will suggest to Pieter that

A) a substantial growth potential exists for all firms in the market.
B) it would be great time to expand distribution outlets.
C) mistakes have been made in selecting the correct promotional alternatives.
D) the price of the product or service is too high with respect to competition.
E) there will be increased costs in attracting the few remaining prospects.