One Large Construction Company Has Paid $19,000 for a Caterpillar

Multiple Choice

One large construction company has paid $19,000 for a Caterpillar tractor, yet when the company calculates the bundle of economic, functional, and psychological benefits of the tractor, they arrive at a figure much higher. The construction company's assessment is seen as the

A) total customer satisfaction.
B) value proposition.
C) total customer cost.
D) customer perceived benefit.
E) total customer benefit.