Which of the Following Is Considered to Be One of the Five

Multiple Choice

Which of the following is considered to be one of the five problems that can deter a firm from using CRM (customer relationship marketing) ?

A) It is very difficult to find and train database employees.
B) Building and maintaining a customer database requires a large investment.
C) Focusing too much on databases separates a company from its customers.
D) Long-term results of such systems are still unproven.
E) Competitors can often hack into CRM systems.