Multiple Choice
3M makes it easy for dialog to occur with its customers. 3M claims that over two-thirds of its product improvement ideas come from listening to
A) entrepreneurial product ideas.
B) customer reactions to competitive products.
C) customer complaints.
D) media feedback.
E) customer suggestions.
Correct Answer:

Verified
Correct Answer:
Verified
Q19: Which of the following is true for
Q26: Unprofitable customers who defect to a competitor
Q42: _ is the totality of features and
Q45: Most companies measure customer satisfaction and individual
Q46: Many banks and phone companies now charge
Q48: In proactive marketing the salesperson simply sells
Q49: Managers who believe the customer is the
Q50: Which of the following is considered to
Q51: One large construction company has paid $19,000
Q52: The perceived bundle of costs customers expect