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  3. Study Set
    Marketing Management Study Set 2
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    Exam 5: Creating Long term Loyalty Relationships
  5. Question
    ________ Is Based on the Premise That Marketers Can No
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________ Is Based on the Premise That Marketers Can No

Question 3

Question 3

Multiple Choice

________ is based on the premise that marketers can no longer use "interruption marketing" via mass media campaigns.


A) Relationship marketing
B) Database marketing
C) Permission marketing
D) Internet marketing
E) Horizontal marketing

Correct Answer:

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