Marketers Such as Roots, Petro Canada, and Molson Find That

Multiple Choice

Marketers such as Roots, Petro Canada, and Molson find that Canadian icons such as the maple leaf can be powerful communications tools due to

A) their uniqueness in this country.
B) multicultural marketing efforts.
C) the maturing market.
D) their cost-effectiveness and ease of reproduction.
E) the culturally-based shared understanding of certain symbols.