Multiple Choice
Customer value analysis reveals the company's strengths and weaknesses relative to various competitors. Which of the following would be considered to be the first step in this process?
A) Assess the company and competitors' performances on customer values.
B) Examine customer ratings of the company and competitors.
C) Assess the quantitative importance of the different attributes.
D) Identify the major attributes customers value.
E) Monitor customer values over time.
Correct Answer:
Verified
Correct Answer:
Verified
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