Multiple Choice
The media buyer working on a luxury automobile account should keep in mind that social classes differ in media preferences, with upper-class consumers often preferring ________ and books and lower-class consumers often preferring television.
A) video or computer games
B) movies
C) music downloads
D) radio
E) magazines
Correct Answer:
Verified
Correct Answer:
Verified
Q94: According to Maslow's hierarchy of needs model,
Q95: Abraham Maslow sought to explain why people
Q96: How can a marketer such as lululemon
Q97: Marketers such as Roots, Petro Canada, and
Q98: Customer value analysis reveals the company's strengths
Q100: Walmart has become the largest company in
Q101: When Kellogg's attempts to alter a consumer's
Q102: Adults experience certain passages or transformations as
Q103: Drives are minor stimuli that determine when,
Q104: Many products are bought under conditions of