Instead of Scattering Their Marketing Effort (A "Shotgun" Approach), Many

Multiple Choice

Instead of scattering their marketing effort (a "shotgun" approach) , many companies are now embracing target marketing where the focus is on those consumers that they have the greatest chance of satisfying (a ________ approach) with their products and services.

A) "niche"
B) "focused"
C) "micro"
D) "rifle"
E) "macro"