PRIZM (Potential Rating Index by Zip Markets) Identifies Clusters of Consumers

Multiple Choice

PRIZM (Potential Rating Index by Zip Markets) identifies clusters of consumers based on a variety of characteristics such as education and affluence. Which of the following clusters would match to a consumer group that is characterized as being couples or single-headed households, most of them with kids, who have decided to stay in urban centres rather than flee to the suburbs?

A) the cosmopolitans
B) young digerati
C) blue bloods
D) winner's circle
E) beltway boomers