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    Marketing Management Study Set 2
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    Exam 8: Identifying Market Segments and Targets
  5. Question
    A ________ Consists of a Group of Customers Who Share
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A ________ Consists of a Group of Customers Who Share

Question 110

Question 110

Multiple Choice

A ________ consists of a group of customers who share a similar set of needs and wants.


A) market slice
B) market level
C) market group
D) market segment
E) market target

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