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Online Commerce Has Led to a Shift in Consumer Buying

Question 54

Multiple Choice

Online commerce has led to a shift in consumer buying patterns. Two aspects of internet shopping have led to this shift. First, greater choice is permitted by increased inventory and variety, and second,


A) the mass market focuses on generating "hit" products.
B) the search costs of finding relevant new products are lowered.
C) consumers prefer catalogue channels to online retailers.
D) the distribution of product sales conforms to a curve.
E) demand has shifted from niche products to hits.

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