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    Marketing Management Study Set 2
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    Exam 8: Identifying Market Segments and Targets
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    In ________ Marketing, the Firm Operates in Several Market Segments
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In ________ Marketing, the Firm Operates in Several Market Segments

Question 56

Question 56

Multiple Choice

In ________ marketing, the firm operates in several market segments and designs different products for each segment.


A) undifferentiated
B) niche
C) geodemographic
D) segmented
E) differentiated

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