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    Marketing Management Study Set 2
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    Exam 8: Identifying Market Segments and Targets
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    A Marketing Manager Targeting Generation Y Should Be Aware That
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A Marketing Manager Targeting Generation Y Should Be Aware That

Question 43

Question 43

Multiple Choice

A marketing manager targeting Generation Y should be aware that this group is turned off by


A) the "soft sell".
B) overt branding practices.
C) cool events.
D) online buzz.
E) unconventional sports.

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