A Hardware Store Has Decided to Use the VALS Segmentation

Multiple Choice

A hardware store has decided to use the VALS segmentation system to target consumers. The store is particularly interested in reaching people who are characterized by the VALS system as being practical, down-to-earth, and self-sufficient who like to work with their hands. Which of the following VALS categories most likely matches to the hardware store's segment of interest?

A) Makers
B) Strivers
C) Experiencers
D) Survivors
E) Believers