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    Exam 8: Identifying Market Segments and Targets
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    The VALS Segmentation System Has Evolved into an 8-Part Typology
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The VALS Segmentation System Has Evolved into an 8-Part Typology

Question 65

Question 65

Essay

The VALS segmentation system has evolved into an 8-part typology. List and briefly describe any four categories of that 8-part typology.

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The eight parts of the VALS segmentation...

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