Enterprise Rent-A-Car Has Challenged Hertz's Supremacy in the Rental Car

Multiple Choice

Enterprise Rent-A-Car has challenged Hertz's supremacy in the rental car market by tailoring its marketing program to a relatively neglected target market. Which of the following would be the most accurate description of that market?

A) the singles market
B) the soccer mom market
C) the low-budget, insurance-replacement market
D) the vacationer market
E) the business traveler market