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    Exam 9: Creating Brand Equity
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    The Famous "RONA-The Canadian How-To People" Is a Good Example
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The Famous "RONA-The Canadian How-To People" Is a Good Example

Question 61

Question 61

Multiple Choice

The famous "RONA-the Canadian how-to people" is a good example of what is called a brand


A) slogan.
B) personification.
C) name.
D) visual.
E) perception.

Correct Answer:

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