The Traditional "Marketing-Mix" Concept and the Notion of the "4

Multiple Choice

The traditional "marketing-mix" concept and the notion of the "4 Ps" may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effects.

A) Individualizing marketing
B) Globalizing marketing
C) Personalizing marketing
D) Institutionalizing marketing
E) Integrating marketing