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    Marketing Management Study Set 2
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    Exam 9: Creating Brand Equity
  5. Question
    A ________ Consists of All Products-Original as Well as Line
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A ________ Consists of All Products-Original as Well as Line

Question 56

Question 56

Multiple Choice

A ________ consists of all products-original as well as line and category extensions-sold under a particular brand.


A) brand line
B) line extension
C) brand mix
D) branded variants
E) master brand

Correct Answer:

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