Multiple Choice
The appliance manufacturer, Haier, is doing its part to subvert China's old reputation for producing low-cost but shoddy products. Haier's eco-friendly line of technology-rich appliances is helping them to develop brand
A) slogans.
B) image.
C) name.
D) extension.
E) contact.
Correct Answer:

Verified
Correct Answer:
Verified
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