Multiple Choice
Three general strategies can be used in branding. Which of the following strategies is the one used by Kellogg's when it follows a sub-branding policy with Kellogg's Rice Krispies, Kellogg's Raisin Bran, and Kellogg's Corn Flakes?
A) blanket family names
B) global names for all products
C) corporate name combined with individual product names
D) separate family names for all products
E) individual names
Correct Answer:
Verified
Correct Answer:
Verified
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