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    Marketing Management Study Set 2
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    Exam 11: Competitive Dynamics
  5. Question
    A Segment Is Unattractive When There Are Actual or Potential
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A Segment Is Unattractive When There Are Actual or Potential

Question 102

Question 102

Multiple Choice

A segment is unattractive when there are actual or potential ________ for the product.


A) competitors
B) unclear demand
C) substitutes
D) profit fluctuation
E) contenders

Correct Answer:

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