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    Marketing Management Study Set 2
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    Exam 13: Designing and Managing Services
  5. Question
    The Most Important Determinant of Service Quality Is ________ Which
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The Most Important Determinant of Service Quality Is ________ Which

Question 101

Question 101

Multiple Choice

The most important determinant of service quality is ________ which refers to the ability to perform the promised service dependably and accurately.


A) empathy
B) assurance
C) reliability
D) responsiveness
E) tangibles

Correct Answer:

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