Your Marketing Communications Mix Includes Mail, Telephone, Fax, E-Mail, or the Internet

Multiple Choice

Your marketing communications mix includes mail, telephone, fax, e-mail, or the Internet to communicate directly with or solicit responses or dialogue from specific customers and prospects. Which of the six major modes of communication are you using?

A) sales promotions
B) personal selling
C) advertising
D) events and experiences
E) direct marketing