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    Exam 17: Designing and Managing Integrated Marketing Communications
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    Media Coordination Can Occur Across and Within Media Types
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Media Coordination Can Occur Across and Within Media Types

Question 55

Question 55

Multiple Choice

Media coordination can occur across and within media types. A multiple media campaign deployed within a tightly defined time frame can increase message ________ and impact.


A) reach
B) awareness
C) content
D) impact
E) delivery

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