Multiple Choice
Which of the following ads depict a transformational appeal?
A) Thompson Water Seal can withstand intense rain, snow, and heat
B) Pringles advertised "Once You Pop, the Fun Don't Stop" for years
C) DIRECTV offers better HD options than cable or other satellite operators
D) NBA phenomenon LeBron James pitching Nike, Sprite, and McDonald's
E) Excedrin stops the toughest headache pain
Correct Answer:

Verified
Correct Answer:
Verified
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