Multiple Choice
Personal selling is the most effective tool at later stages of the buying process, particularly in building up buyer preference, conviction, and action. Personal selling has three distinctive qualities. These are personal interaction, response, and
A) relevance.
B) dramatization.
C) involvement.
D) customization.
E) cultivation.
Correct Answer:
Verified
Correct Answer:
Verified
Q71: Briefly describe the process of measuring the
Q77: _ is an element of the marketing
Q101: What is integrated marketing communications? What is
Q105: Many companies set promotion expenditures at a
Q107: Which of the following ads depict a
Q109: A visit by a textbook publisher's sales
Q110: The macromodel of the communications process includes
Q111: Consumers are welcoming personal communications even if
Q112: Sales promotions tools offer three distinctive benefits
Q113: Advertising and sales promotions are forms of