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    Marketing Management Study Set 2
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    Exam 17: Designing and Managing Integrated Marketing Communications
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    A Visit by a Textbook Publisher's Sales Representative Is an Example
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A Visit by a Textbook Publisher's Sales Representative Is an Example

Question 109

Question 109

Multiple Choice

A visit by a textbook publisher's sales representative is an example of


A) interactive marketing.
B) advocate channels.
C) e-marketing.
D) expert channels.
E) social channels.

Correct Answer:

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