Multiple Choice
Nonpersonal channels are communications directed to more than one person and include advertising, sales promotions, events and experiences, and
A) direct exposure.
B) guerilla tactics.
C) coupons.
D) Internet access.
E) public relations.
Correct Answer:
Verified
Correct Answer:
Verified
Q85: AIDA is an acronym for attention, interest,
Q86: Micromodels of marketing communications concentrate on consumers'
Q87: Dannon makes it a priority to drive
Q88: Communication tools vary in cost-effectiveness at different
Q89: In introducing a new natural energy drink
Q91: In measuring communication results, senior managers want
Q92: Companies must consider several factors in developing
Q93: The appeal of public relations and publicity
Q94: Marketing communications are the means by which
Q122: Compare and contrast the use of negative