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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    What Does the Concept of "Social Responsibility" Mean for Advertisers
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What Does the Concept of "Social Responsibility" Mean for Advertisers

Question 17

Question 17

Essay

What does the concept of "social responsibility" mean for advertisers? Name an advertiser who may be guilty of overstepping these bounds and explain why.

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Advertisers and their agencies must be s...

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