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Your Media Buyer Has Presented a Media Schedule with a GRP

Question 147

Multiple Choice

Your media buyer has presented a media schedule with a GRP of 240. The formula for the total number of exposures (E) is expressed as

A) E = F × R.
B) E = F × I.
C) E = R × F.
D) E = R × A.
E) E = T × R.

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