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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Marketers Are Using Creative and Unexpected Ad Placements to Grab
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Marketers Are Using Creative and Unexpected Ad Placements to Grab

Question 141

Question 141

Multiple Choice

Marketers are using creative and unexpected ad placements to grab consumers' attentions in ________ advertising.


A) nontraditional
B) space
C) place
D) market specific
E) customer specific

Correct Answer:

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