As the National Brand Manager for a Major Egg Producer

Multiple Choice

As the national brand manager for a major egg producer, you have directed your MPR manager to help you build consumer interest in cooking eggs for dinner. This would be an example of using MPR to

A) defend products that have encountered public problems.
B) build interest in a product category.
C) assist in the launch of new products.
D) build the corporate image in a way that reflects favourable on its products.
E) repositioning a mature product.