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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    ________ Aims to Convince Current Purchasers That They Made the Right
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________ Aims to Convince Current Purchasers That They Made the Right

Question 124

Question 124

Multiple Choice

________ aims to convince current purchasers that they made the right choice.


A) Informational advertising
B) Persuasive advertising
C) Reinforcement advertising
D) Reminder advertising
E) Comparative advertising

Correct Answer:

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