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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    When Retailers Buy a Greater Quantity of Product During a Deal
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When Retailers Buy a Greater Quantity of Product During a Deal

Question 122

Question 122

Multiple Choice

When retailers buy a greater quantity of product during a deal period than they can sell during the deal period we call this


A) forward buying.
B) trade buying.
C) patronage awarding.
D) de-facto buying.
E) purchasing intent.

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