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  3. Study Set
    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    ________ Involve(s) a Variety of Programs Designed to Promote or Protect
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________ Involve(s) a Variety of Programs Designed to Promote or Protect

Question 123

Question 123

Multiple Choice

________ involve(s) a variety of programs designed to promote or protect a company's image or its individual products.


A) Public Relations
B) Press releases
C) Press relations
D) Publicity
E) Corporate Communications

Correct Answer:

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