You Are Testing the Effectiveness of Your Upcoming Advertising Campaign

Multiple Choice

You are testing the effectiveness of your upcoming advertising campaign. The results of these tests should measure the communication effects of the campaign on the brand's awareness, consumer knowledge, consumer preferences, and the ad's

A) increases in brand salience.
B) increases in the brand's "likeness".
C) purchase intent.
D) sales effect.
E) effect on complementary products.