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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    Sellers Use Incentive-Type Promotions to Attract New Triers, to Reward
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Sellers Use Incentive-Type Promotions to Attract New Triers, to Reward

Question 66

Question 66

True/False

Sellers use incentive-type promotions to attract new triers, to reward loyal customers, and to increase the repurchase rates of occasional users.

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