Several Factors Have Contributed to the Increase in Sales Promotion

Multiple Choice

Several factors have contributed to the increase in sales promotion as a marketing tool. One of these factors is that

A) consumers buy products only when they go on sale.
B) top management has increased the budgets for sales promotions.
C) the cost of credit is low so more money can be spent on promotions than in the past.
D) sales promotions is a money making undertaking.
E) top management accept it as an effective sales tool.