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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    Media Selection Is Finding the Most Cost-Effective Media to Deliver
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Media Selection Is Finding the Most Cost-Effective Media to Deliver

Question 69

Question 69

True/False

Media selection is finding the most cost-effective media to deliver the desired number and types of exposures to the target audience.

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