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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Microsoft Corporation Could Use the Activities of MPR (Marketing Public
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Microsoft Corporation Could Use the Activities of MPR (Marketing Public

Question 87

Question 87

Essay

Microsoft Corporation could use the activities of MPR (marketing public relations) in a variety of ways. Explain the tasks that MPR could apply to support both corporate and product promotion and image making.

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These tasks are:(1)assisting in the laun...

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