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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    You've Been Hired to Work in the Public Relations Department
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You've Been Hired to Work in the Public Relations Department

Question 73

Question 73

Essay

You've been hired to work in the public relations department of a large Canadian insurance company. What five functions would you expect this department to perform?

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The five functions are:(1)pres...

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