Essay
In designing and evaluating an ad campaign, it is important to distinguish the message strategy or positioning of an ad from it creative strategy. To develop a message strategy, advertisers go through three steps. List and explain these three steps.
Correct Answer:
Verified
The first step is message generation and...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q67: The _ involves scheduling the advertising in
Q68: Researchers try to measure the sales impact
Q69: Media selection is finding the most cost-effective
Q70: Advertising to children is subject to a
Q71: In using sales promotion, a company must
Q73: You've been hired to work in the
Q74: The company has decided to change its
Q75: The company's marketing mix includes such tools
Q76: Buyers enter your market at a high
Q77: Sales promotion consists of a collection of