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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    Today, Advertising Agencies Are Redefining Themselves as
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Today, Advertising Agencies Are Redefining Themselves as

Question 92

Question 92

Multiple Choice

Today, advertising agencies are redefining themselves as


A) direct marketing companies.
B) communications companies.
C) media outlets.
D) full-service companies.
E) marketers.

Correct Answer:

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