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  3. Study Set
    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
  5. Question
    Market Demassification Has Resulted in ________
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Market Demassification Has Resulted in ________

Question 143

Question 143

Multiple Choice

Market demassification has resulted in ________.


A) product standardization
B) niche market creation
C) mass production practices
D) intrinsic marketing channels
E) just-in time production

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